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How to Remarket on Social Media for Lead Generation

Learn how to Retarget Your Website’s Visitors with Social Media Ads Remarketing is a well-utilized marketing strategy that allows marketers to reach potential customers that haven’t yet... The post How...

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3 Paid Social Strategies to Stop Doing

Improve your Paid Social Media Ads with These Tips Did you know that the success of your Social Media strategy depends on what you STOP DOING? Sure,... The post 3 Paid Social Strategies to Stop Doing...

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A Guide to Using Paid Search for Top of Funnel Marketing

How to Use Paid Search to Build Brand Awareness Who could benefit from running awareness search campaigns for their brand? In short, most everyone.  It’s a good... The post A Guide to Using Paid Search...

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Core Web Vitals – An Introduction to Google’s New Page Experience Signal

**Update – Google originally said that this update would happen in May of 2021, but they have announced that it will now roll out in June 2021... The post Core Web Vitals – An Introduction to Google’s...

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Embrace the Future of Analytics: Google Analytics 4 (GA4)

Helpful Tips For Setting Up a Google Analytics 4 Account In the digital media industry, the new decade thus far is marked by major foundational shifts in... The post Embrace the Future of Analytics:...

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How to Get Started with Facebook’s Campaign Budget Optimization (CBO)

Every digital marketer running Facebook Campaigns loves the idea of better performance and higher ad ROI. To help improve ROI, Facebook released the Campaign Budget Optimization (CBO)... The post How...

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How to use Headlines to Increase your Landing Page Conversions by up to 138.6%

The post How to use Headlines to Increase your Landing Page Conversions by up to 138.6% appeared first on Found Search Marketing.

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Three Ways to Get Ahead of Google’s Expanded Text Ad (ETA) Sunset

As you may have heard, Google announced last month that advertisers will no longer be able to create or edit expanded text ads (ETAs) in a paid... The post Three Ways to Get Ahead of Google’s Expanded...

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Intro to Responsive Search Ads (RSAs)

By now, you’ve probably heard the news that Google is making responsive search ads (RSAs) the default ad type for all campaigns beginning June 30, 2022. This... The post Intro to Responsive Search Ads...

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A Marketer’s Guide to Paid Media Ad Types

The post A Marketer’s Guide to Paid Media Ad Types appeared first on Found Search Marketing.

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